Meeting/Event Information

Laura Hoffman partners with individuals, families, and business owners to align their financial strategies with what matters most. In her work with employers, Laura focuses on helping organizations design competitive and sustainable benefits programs that support both the business and its people. She works closely with HR leaders on strategies around retirement plans, employee financial wellness, and integrating benefits into a broader “attract, retain, and reward” philosophy.

Brenda Senden brings deep expertise in group benefits and retirement solutions. She partners with organizations to design and optimize benefits programs, with a focus on retirement plans, voluntary offerings, and overall cost efficiency—helping employers navigate an ever-changing legislative environment. Brenda is passionate about simplifying the decision-making process for HR teams and ensuring programs remain both competitive and sustainable.

Holly Bloom is the team’s health insurance specialist, with deep expertise in medical plan strategy, carrier evaluation, and cost management. She works closely with employers to navigate the complexities of today’s healthcare landscape—helping HR teams design plans that balance coverage, cost, and employee experience. Holly is passionate about bringing clarity to a complicated space and ensuring organizations feel confident in their health benefits decisions.

Together, Laura, Brenda, and Holly take a collaborative approach to benefits planning - helping organizations think holistically about how their benefits programs can support their workforce, align with business goals, and adapt to a changing environment.

Summary: 

Today’s workforce expects more from their benefits than ever before - yet HR professionals are challenged to balance rising costs, evolving regulations, and increasing employee expectations. This session will provide a practical, strategic framework for optimizing benefits across health insurance, voluntary benefits, and retirement programs.

Attendees will gain insights into how to align these core pillars into a cohesive, competitive total rewards strategy that enhances employee experience while maintaining financial efficiency. Through real-world examples and actionable strategies, presenters will explore plan design considerations, cost-containment approaches, and communication techniques that drive engagement and utilization.

Learning Objectives: 

1. Evaluate your current benefits strategy across health, voluntary, and retirement offerings to identify gaps, redundancies, and opportunities for improvement.
2. Apply cost-management and plan design strategies to balance financial sustainability with competitive, employee-centered benefits.
3. Integrate health, voluntary, and retirement programs into a cohesive total rewards strategy that supports talent attraction, retention, and engagement.
4. Navigate key legislative and market trends impacting benefits decisions and determine how to proactively adapt their organization’s approach.

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